The beauty industry is constantly evolving, and it can be tough to keep up with the latest and greatest products. Here are the top six “must have” beauty products for 2023, based on a combination of trend forecasts, expert recommendations, and consumer feedback:
- Multi-functional skincare — With more people looking for ways to simplify their skincare routines, multi-functional products are expected to be a top trend in 2023. Some examples to look for include the Neutrogena Hydro Boost Water Gel with SPF 50, which provides both moisture and sun protection, or the Kiehl’s Powerful-Strength Line-Reducing Concentrate, which combines a serum and a toner in one.
- Vegan and sustainable beauty — As consumers become more environmentally and ethically conscious, vegan and sustainable beauty products are expected to be in high demand in 2023. Brands to look for include Patagonia Provisions, which offers a range of vegan and sustainable skincare products made with natural and organic ingredients, and Lush, which uses sustainable packaging and production practices.
- Customized skincare — Since the rise of personalized beauty routines, customized skincare products are expected to be a top trend in 2023. Brands to look for include Clinique iD, which allows you to create a customized moisturizer based on your skin type and concerns, and Dermalogica, which offers personalized skincare consultations with trained professionals.
- Clean beauty — In recent years people have become increasingly aware of the potential health impacts of certain beauty ingredients, such as formaldehyde, parabens, and silicone. Clean beauty products are expected to be in high demand in 2023. Brands to look for include The Honest Company, which offers a range of clean beauty products free from potentially harmful ingredients such as parabens, sulfates, and synthetic fragrances, and Beautycounter, which has a strict “never use” list of over 1,500 ingredients that are not used in its products.
- Plant-based skincare — With more people looking for natural and organic skincare options, plant-based products are expected to be a top trend in 2023. Look for products made with plant-based ingredients such as aloe vera, chamomile, and green tea, which are known for their soothing and nourishing properties.
- Self-care beauty — As the importance of self-care becomes more widely recognized, beauty products that promote relaxation and stress-relief are expected to be in high demand in 2023. Look for products such as scented candles, epsom salts, and face masks that can help you unwind and recharge.